Analyzing individuals reflects authors' attention to the traits or behaviors of the persons studied--be they citizens or voters, party leaders, legislators, party candidates, or other individuals.

party allegiance vote choice/preference vote turnout demographics social values policy views candidate views ideological stance political participation incentives

Not all manuscripts will focus on individuals as the unit of analysis. Choose one of these terms only if your manuscript does. Choose the most central to your research. If you wish to propose additional categories to this list, please write to <k-janda@northwestern.edu>.