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Marcus Kreuzer, "Electoral Mechanisms and Electioneering
Incentives: Vote-getting Strategies of Japanese, French,
British, German and Austrian Conservatives," Party
Politics, 6 (October 1999), 487-504.
First Paragraph:
Elections are among the most regulated activities in
politics and the writings on electoral voting procedures,
campaigning regulations and political finance laws have
investigated the different ways in which institutions and
laws constrain electoral politics. This article integrates
these three heretofore very separate research areas and
analyzes how electoral mechanisms structure the vote-getting
strategies of politicians. Using a rudimentary
rational-choice approach, it argues that voting procedures,
campaigning regulations and political financing constrain
two basic activities of all politicians -- career prospects
and resource mobilization -- and thereby determine the
extent to which they will seek a personal vote or a more
collective party vote.
Figures and Tables:
Table 1: Electoral mechanisms and career uncertainty
Table 2: Physical district sizes (average number of voters
per district)
Table 3: Campaigning regulations
Table 4: Public finance regulation
Table 5: Private finance regulation
Last Paragraph:
The sort of theoretical synthesis attempted here also
reveals certain methodological difficulties in pursuing this
line of inquiry further. One obvious next step would be to
move from demonstrating the causal relevance of
institutional factors to evaluating their impact on personal
vote-seeking relative to each other. For example, how much
variance in personal vote- seeking could an open ballot
account for relative to restrictive political finance
regulations. Increasing the number of cases and using a
quantitative research design provides one possible solution.
Such an approach, however, faces certain problems. It would
be difficult to establish reliable, quantitative measures of
personal vote-seeking across a large number of countries.
Currently, I am aware of the availability of such measures
only for the USA, the UK and Canada. Furthermore, increasing
the number of cases will invariably increase the number of
independent variables. Often, it is the more minor electoral
mechanisms such as ballot structures, transferability of
votes or ballot formats that affect vote-getting strategies
most directly. And since these mechanisms vary especially
widely across countries, it is easily conceivable that there
will be insufficient cases for many electoral mechanisms,
campaigning regulations or financing laws to make valid
inferences about their impact. Finally, the effects of
political finance regulations will be particularly difficult
to assess, since compliance with the letter let alone the
spirit of the laws varies so tremendously. While some of
these methodological obstacles are more intractable than
others, they should not stand in the way of theoretically
integrating literatures that devote themselves to the
different legal and procedural constraints of electoral
politics.
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